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Will Page
Author of Tarzan Economics,
Visiting Fellow at London School of Economics,
Former Chief Economist, Spotify and PRS for Music
Will Page is the author of ‘Tarzan Economics: Eight Principles in Pivoting through Disruption’, published by Simon & Schuster in the UK and Little Brown and Company in the US. He was formerly Chief Economist of Spotify and PRS for Music, where he pioneered Rockonomics. At PRS he published work on Radiohead's ‘In Rainbows’ and saved BBC 6Music. At Spotify he helped redefine catalogue, uncovered the anatomy of a hit and articulated the global value of music copyright. A passionate communicator, Will’s work is regularly featured in Billboard, The Economist and the Financial Times, His lockdown collaboration with Twitch’s Rockonomics examines how live streaming will coexist with live music. More recently, he published Malbeconomics which is best consumed with a glass of Malbec, of course! He is a visiting fellow at the London School of Economics and a fellow at the Royal Society of the Arts.