A recognized influencer and thought-leader in emerging technology, media trends, AI, blockchain, and Web3 Beverly Macy draws on her experience as author, educator and industry expert on the evolution of social and digital media to help organizations, brands, and individuals build effective digital business strategies to succeed in today’s highly connected business climate. Her latest book, From PCs to AI – Pioneering Digital Ownership and Beyond, offers a comprehensive overview of the transformative power of digital ownership, from NFTs to the realms of Artificial Intelligence, that are reshaping our world, transcending creative boundaries, and revolutionizing the way we perceive knowledge and ownership itself. Beverly has been recognized as a distinguished Instructor at UCLA Extension and a Lecturer at the MEMES Center for UCLA Anderson School of Management. She is a respected and highly- sought after professional speaker on AI and digital ownership in business, real-time digital media strategy, blockchain and analytics, and marketing and branding. She has worked with Fortune 500 companies such as Lamborghini, Aston Martin, IBM, Toyota, The Walt Disney Company, Xerox Corporation, United Healthcare, Qualcomm, Boeing, Weber Shandwick, and more. She spent over a decade at Xerox Corporation as an executive, where she received top honors for sales and marketing efforts.