Andrew Harding is the CEO of SourceAudio, the music industry's leading sync platform, which he co-founded in 2008 with CTO Ryan Cramer and former CEO Geoffrey Grotz. Throughout his over-20-year career in film, TV, and music, Andrew has developed extensive relationships across the entertainment industry, allowing him to create unique and innovative business opportunities for his companies and build a formidable and accomplished career in the media and entertainment industries.

As CEO of SourceAudio, Andrew leads strategy and operations, working directly with clients and partners, and drives their corporate and business development. Outside of his main duties at SourceAudio, Andrew is involved in the music ecosystem through memberships in the American Association of Independent Music (A2IM), the Music Business Association, the Association of Independent Music Publishers (AIMP), and the Production Music Association (PMA).

Prior to founding SourceAudio, Andrew worked at MTV/Viacom, where he progressed from Director of Program Management to Vice President, Product Development in just two short years. He played a lead role in creative and product development for numerous websites, apps, and digital media initiatives across Viacom/MTV/Spike/Comedy Central properties over five years, including the completion of significant partnerships and products between Spike TV and the UFC.

Beyond the music and entertainment industries, Andrew founded the premium wine brand Nocking Point Wines in 2013 with actor Stephen Amell, combining his passion for winemaking with charitable initiatives. Since its inception, Nocking Point has partnered with friends of Andrew and the brand including Jason Momoa, Ashton Kutcher and Mila Kunis, Nicole Scherzinger, The Real Housewives, Chris Jericho, and Cody Rhodes, as well as brands like FCANCER, Carl's Jr., and Milano Cookies. Andrew’s charitable work through Nocking Point Wines has raised over $2 million and earned he and his team the 2022 Impact Award at the San Diego International Film Festival.

Through his companies, Andrew has successfully bridged the worlds of music, tech, and wine, creating unique business opportunities between the two distinct industries. While building his career, he prioritizes time with his family, coaching Little League, basketball, and being present for all his children's activities. A former college baseball player, Andrew earned his MBA from Washington State University's Carson College of Business in 2005. He continues his connection with WSU as a member of the Carson College of Business Wine & Beverage Business Management advisory board and steering committee.

An avid runner and music enthusiast, Andrew completed the 2022 NYC Marathon in under 4 hours and maintains a very diverse music library, listening to over 1,700 artists on Spotify in 2024 alone. He resides in Los Angeles with his wife and two children.