• www.digitalmediawire.com

GRANTING PERMISSION: DESIGNING A LICENSING MODEL FOR GENERATIVE AI

February 5, 2024
9:30 AM - 10:15 AM PT
Artists, authors, and media companies agree that the use of copyrighted works to train generative AI models requires a license and remuneration to rights owners. But how would such a licensing regime be implemented? If direct licensing is impractical at the scale required, how should any collective licensing system be designed? How would it be managed? Are existing collective licensing systems up to the task? This panel will examine how artists and rights owners in different media sectors thinking about the challenge.

Panelists:
Danielle Aguirre, EVP & General Counsel, National Music Publishers’ Association
James Silverberg, CEO, American Society for Collective Rights Management