GAMES TRACK: HOLLYWOOD & GAMES: THE FUTURE OF FRANCHISE BUILDING

As a global business with revenue of over $188 billion in 2023, the games market is bigger than the music, film (box office) and publishing businesses combined. It is no wonder that major movie studios, television networks and gaming studios are increasingly working together on storytelling across mediums with a focus on building long-lasting entertainment franchises that engage audiences through the artful and well-planned use of multiple-media platforms. This panel will discuss the important role that game-play and interactivity is playing in the future development of entertainment franchises.