CREATORS/BRANDS TRACK: THE POWER OF THE CREATOR ECONOMY

The creator economy is now an essential tool for marketing and growing brand awareness. This panel will discuss content marketing and audience development through creator deals. What are successful content strategies and direct-to-consumer offerings that establish regular communications and engage with audiences? How should brands be thinking about the creator programs? What role can creators play in developing and executing on a successful strategy? What does it really mean to “own” your audience?