BRANDS & CREATORS: RIGHTS, DEALS AND THE CREATOR ECONOMY: NAVIGATING OWNERSHIP IN THE DIGITAL ERA

The explosion of creator content has brought complex questions about ownership, licensing, and negotiation to the forefront. This panel will examine the evolving landscape of rights management in the creator economy, from securing proper usage agreements to negotiating brand deals and content licensing. Experts will discuss how platforms, creators, and brands can strike fair deals while protecting intellectual property, and what new tools are emerging to simplify these processes.

Speakers:
James Creech, Founder, Quartermast Advisors
Matthew Gielen, CEO, Silver Berry Studios
Jess Hunichen, Co-Founder, Shine Talent Group

Moderator:
Joe Anderson, Partner, Manatt, Phelps & Phillips, LLP