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BRANDS & CREATORS: APPLES TO APPLES: DEFINING THE B2B BACKBONE OF THE CREATOR ECONOMY

May 22, 2025
2:00 PM - 2:45 PM PT
Palisades Ballroom
As the creator economy matures, the spotlight shifts from individual talent to the need for scale. Behind every successful creator campaign is a growing ecosystem of platforms, tools, and services but understanding what these companies do and how they’re differentiated remains a challenge. That’s where Apples to Apples comes in. Developed by East Wind Advisors, Creator Playground, and Creator Vision, Apples to Apples is the first framework designed to clarify the B2B layer of the creator economy. Whether you’re a brand choosing partners, an agency architecting strategy, or an investor mapping the landscape, this session will highlight emerging B2B partners and solutions. The creator economy doesn’t scale without infrastructure. This is your guide to the companies building it and how to understand their value.

Speakers:
Andrew Banis, Chief Product Officer, Braid
Jason Birke, Managing Director, East Wind Advisors
Ethan Fassett, Co-Founder & CEO, Glystn

Moderator:
Jamie Gutfreund, Founder, Creator Vision
Andrew Banis
Chief Product Officer
Braid
Jason Birke
Managing Director
East Wind Advisors
Ethan Fassett
Co-Founder & CEO
Glystn
Jamie Gutfreund
Founder
Creator Vision