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BRANDS AND CREATORS: THE FUTURE OF MEASUREMENT: UNLOCKING GROWTH WITH AI-DRIVEN INSIGHTS

May 22, 2025
12:00 PM - 12:45 PM PT
Venice Room
The creator economy is entering a new growth phase that demands sophisticated data and analytics infrastructure to support globally-scaled programs. In this first-of-its-kind conversation, senior leaders from (CreatorIQ, Traackr, and Grin) the platforms shaping enterprise creator marketing will join Steph Money, SVP, Edelman AI, for a candid, industry-focused discussion. From AI-powered planning to cross-platform coordination and investment strategy, this session focuses on the state of the industry and what it will take to build robust creator marketing ecosystems.

Speakers:
Nate Harris, VP, Product Innovation, CreatorIQ
Olivia McNaughten, Sr. Director, Product Marketing & Partnerships, GRIN
Taylor Rodriguez, Global Vice President, Customer Experience, Traackr
Bill Stanton, Head of Enterprise and Affiliate, Later

Moderator:
Steph Money, SVP, Client Development, AI, Edelman
Nate Harris
VP, Product Innovation
CreatorIQ
Olivia McNaughten
Sr. Director, Product Marketing & Partnerships
GRIN
Taylor Rodriguez
Global Vice President, Customer Experience
Traackr
Steph Money
SVP, Client Development, AI
Edelman