BRANDS AND CREATORS: THE FUTURE OF MEASUREMENT: UNLOCKING GROWTH WITH AI-DRIVEN INSIGHTS

The creator economy is entering a new growth phase that demands sophisticated data and analytics infrastructure to support globally-scaled programs. In this first-of-its-kind conversation, senior leaders from (CreatorIQ, Traackr, and Grin) the platforms shaping enterprise creator marketing will join Steph Money, SVP, Edelman AI, for a candid, industry-focused discussion. From AI-powered planning to cross-platform coordination and investment strategy, this session focuses on the state of the industry and what it will take to build robust creator marketing ecosystems.

Speakers:
Nate Harris, VP, Product Innovation, CreatorIQ
Olivia McNaughten, Sr. Director, Product Marketing & Partnerships, GRIN
Taylor Rodriguez, Global Vice President, Customer Experience, Traackr
Bill Stanton, Head of Enterprise and Affiliate, Later

Moderator:
Steph Money, SVP, Client Development, AI, Edelman