Matthew Gielen is the former CEO & Co-Founder of Electric Monster, and former CEO & Founder of Little Monster Media Co. In 2016 he founded Little Monster, a YouTube strategy agency that worked with media companies like Viacom, NBCU, Amazon, and Netflix. In 2021 he sold that agency to Electric Monster. Electric Monster was created to acquire and scale digital media assets (YouTube). Electric Monster's largest acquisition was React Media (formerly Fine Brothers Entertainment (FBE)) in late 2021. In December 2024, I sold Electric to Brat TV (now ZATV). Before creating these companies, he was the VP of Programming at Frederator Networks for 3.5 years, and before Frederator the same at Driver Digital (now Driver Studios) for 3 years. He has published numerous research papers on websites like Tubefilter and presented them at conferences such as Vidcon and VidSummit.