Creating Blockbusters: Games Driving Franchises

Entertainment companies are embracing multi-platform storytelling with a focus on building long-lasting entertainment franchises that engage and monetize audiences across mediums. While movies and television continue to be a big driver when it comes to popularizing entertainment content, games are increasingly taking a central position in the cultural zeitgeist and provide deep engagement and extended monetization opportunities. The panel will discuss the different roles that games and interactive entertainment play in franchise development - top of the funnel, bottom of the funnel and in between.

Panelists:
- Moritz Baier-Lentz, Partner & Head of Gaming, Lightspeed Venture Partners
- Eugene Evans, SVP, Business Development & Digital Licensing, Wizards of the Coast, Hasbro
- Beth Goss, CEO, Outright Games
- Kayleen Walters, Head of Franchise Development, Minecraft

Moderator:
- David Bloom, Senior Contributor, Forbes