• www.digitalmediawire.com

  • 2021

Sessions Info

February 10, 2021
10:00 AM - 10:45 AM PT

Doug Scott

Co-Founder and Chief Managing Director,
Subnation Media
Doug Scott is the Co-Founder and Chief Managing Director of Subnation Media, a gaming and esports holding company that develops, produces and manages lifestyle content, immersive brand experiences, and original properties that influence today’s culture. He is also a General Partner in Surround Ventures an Israeli-based venture fund and Founding Partner of Culture Group, an entertainment marketing agency based in Singapore, which manages integrated esports programs for Globe Telecom, Riot Games, Nike, ESPN and Tencent among others.

Prior to founding Subnation, he served as EVP Marketing & Brand Solutions for Endeavor, where he was responsible for developing and producing innovative and successful marketing platforms for Fortune 100 brands. Some of his most notable work includes an unprecedented partnership between Rolex and the Oscars; the establishment of the Bud Light All Star Team (BLAST), the first esports All Star team; a collaboration between Cadillac and The Warhol Museum to create Letters to Andy, a traveling art exhibition and original content; and Zoolander Returns to the Runway, a live experiential campaign to announce Zoolander2 during famed designer Valentino’s Fashion Show in Paris.

Before Endeavor, Doug was Founder and President of WPP’s OgilvyEntertainment where he created groundbreaking branded content programs and landmark collaborations for world-class companies. Under his leadership, OgilvyEntertainment grew to be an industry pioneer, working with brands to “tell stories that matter.”

Doug has been recognized by AdWeek as one of the top 50 most influential executives in the media and entertainment industry and served as Jury President of the Branded Content & Entertainment category for the Cannes Lions International Festival of Creativity. He has earned over 60 awards for creativity and effectiveness from competitions like Cannes Lions, London International Awards, Effie Worldwide, CLIO Awards, The Webby’s and The One Show.

Doug is known for his work as a content pioneer and cultural provocateur. He Executive Produced Andy Warhol: Fifteen Minutes Eternal, a documentary about the celebrated pop artist's life, and was nominated for an Emmy for Escape Fire: The Fight to Rescue American Healthcare, which premiered at the Sundance Film Festival and aired on CNN.

He is an active member and advisor to some of the most innovative technology and entertainment start-ups including Decentric Media, The Gaming Society, Miss Grass, Farmaleaf, XRL and Global Environment Media. Doug is an active industry speaker and has guest lectured at NYU Tisch School of the Arts, NYU Stern School of Business and UCLA Anderson School of Management.