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The Rise of Music Livestreaming

February 12, 2021
11:00 AM - 11:45 AM PT
2020 was the year where livestreaming went from being an afterthought to being the centerpiece of any artist’s live performance strategy. Twitch, YouTube, Facebook, and Instagram saw exponential growth in music streams and multiple ticketed platforms sprung up overnight. What can we learn from a year of accelerated innovation? What formulas worked for maximizing revenues on ticketed streams? What were the technological and financial challenges? How did indie artists use livestreaming to get to the next level? Will livestreaming continue to be a priority once venues reopen?
Louie Carr, Artist Manager, Own Path Media Group
Deborah Klein, Partner, Artist Manager, Primary Wave Music
Michelle Munson, Co-Founder and CEO, Eluvio
Marisol Segal, Head of Digital Partnerships, AEG Presents
Moderator: Karen Allen, Author, Twitch for Musicians


Louie Carr

Owner, Own Path Media Group,
Manager - Jackie Venson

Deborah Klein

Artist Manager, Partner,
Primary Wave

Michelle Munson

Co-Founder and CEO,

Marisol Segal

Head of Digital Partnerships,
AEG Presents

Karen Allen

Twitch for Musicians