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Next Frontiers for Influencer Marketing

February 09, 2021
12:00 PM - 12:45 PM PT
strategies and campaigns taking shape during the current climate on different platforms. What are the most effective strategies today for working with influencers and what are the metrics that determine success? How are creators and influencers adapting their content and strategies to the stay-at-home landscape?
SPEAKERS:
Lauren Murphy, Senior Strategist, Deutsch LA
Chris Sawtelle, Head of Digital Ventures, ICM Partners
Kerry Tucker, Chief Marketing Officer, Pocket.Watch
Moderator: Max Willens, Senior Reporter, Digiday

SPEAKERS

Lauren Murphy

Senior Strategist,
Deutsch LA

Chris Sawtelle

Head of Digital Ventures,
ICM Partners

Kerry Tucker

Chief Marketing Officer,
pocket.watch

Max Willens

Senior Reporter,
Digiday