VIDEO/TV/MOVIES: SPORTS & ESPORTS: A NEW WAVE OF INTERACTIVITY AT THE INTERSECTION OF STREAMING, GAMIFICATION & SPORTS FAN ENGAGEMENT
February 06, 2020
12:15 PM - 12:45 PM
VP & GM, Intel Sports
Sandra E. Lopez is VP for Intel Sports and Media responsible for partnering with the sports and media industry to provide the future fans and consumers with the next generation of immersive media experiences. Her team is focused on leading the business, marketing, and market development efforts of Intel Sports and Intel Studios. Lopez is also the co-chair of the World Economic Forum’s Global Future Council on VR/AR/XR.
Previously, she led and managed the Fashion wearable business in Intel’s New Technology Group. Earlier in her Intel career, Lopez held various roles within corporate marketing, including director of new business marketing and director of consumer marketing. In the latter role, she led Intel’s brand repositioning work to earn an Intel Achievement Award in 2010. She also earned industry honors. In 2019, she was names Top Women in Media and HiTEC 100: The Most Influential and Notable Hispanic Professionals in IT..In 2018, she was named Most Powerful Women in Technology, Most Influential and Notable Hispanic Professional in Tech and Sports Business Journal Game Changer. In 2015, she was named among the Top 10 Latina Executives by LATINA Style Inc.
Before joining Intel in 2005, Lopez worked at Adobe Systems Inc., Macromedia, Computer Associates International Inc. and several other technology companies.
Lopez holds a bachelor of science degree in economics and textiles and clothing from the University of California at Davis. In addition, she attended the Stanford Intel Accelerator Program. As part of contributing to the community, she is focused on building the next generation of women leaders.