MUSIC: THE NEXT GENERATION OF SOCIAL CONTENT PLATFORMS FOR MUSICIANS
February 07, 2020
4:00 PM - 4:30 PM
Licensing Manager, Monstercat
Ross manages sync licensing at Monstercat, a Vancouver-based electronic music label. Monstercat’s had a digital-first mindset since it began promoting music on its YouTube channel in 2011. Over 2,000 releases later, Monstercat's catalog includes Marshmello's first platinum single "Alone", Krewella's first label release "Killin' It", and music from 70+ additional artists. The label’s moved beyond EDM too, with pop, trap, and ambient/chill music releases. Fans stream Monstercat tunes over 150 million times each month across traditional DSPs and they can also hear some of their favorite songs in popular video games like Rocket League and Beat Saber. Monstercat is Rocket League’s exclusive music source and pioneered the strategy to release music in-game and across DSPs the same day. Monstercat released the first ever music expansion pack for Beat Saber, the most played VR game in the world.
Monstercat supports all facets of the gaming ecosystem. The biggest game developers—like Epic Games, Ubisoft, and Microsoft—also turn to Monstercat for painless clearances of over 1,000 one-stop tracks. Many of those tracks also made their way Monstercat’s microsync program Gold, which allows digital content creators and streamers to feature music in their videos and still retain 100% of ad revenue, claim free.
Ross linked with the Monstercat team during his seven-year tenure in artist management, which began his senior year in college with the DJ/producer 3LAU. Three years into the project, and on the heels of 3LAU's breakout release “How You Love Me”, Ross and 3LAU joined Three Six Zero Group. Ross directed touring and marketing strategy for 3LAU, helping him grow across college markets and social media, and eventually becoming one of America's top DJ/producers. Ross also managed the rollout of Duke Dumont's hit "Ocean Drive" across North America, including production of its music video, remix pack, and tour activations.
Ross grew up in Chicago and now resides in Los Angeles, growing Monstercat's newly opened LA office.