• www.digitalmediawire.com

  • 2021
  • 2020

Sessions Info

February 08, 2021
12:00 - 12:45pm PT

Sessions Info


February 06, 2020
10:15 AM - 10:45 AM
Bayview Ballroom

Rob Holmes

VP of Programming and Engagement,
Rob is the Vice President of Programming and Engagement at Roku, where he is responsible for helping users easily discover great content on the Roku platform. In this role, he launched The Roku Channel in 2018 and continues to oversee its development and growth. As of Q3 2018, The Roku Channel is a top 5 channel on the Roku platform by active account reach, achieving that milestone faster than any other channel in Roku history.

Prior to Roku, Rob was at Comcast, where he developed and executed the strategy for Comcast’s FreeWheel to become the industry leading solution for premium video content, supporting billions of dollars in advertising at programmers and MVPDs.  He also held roles with Comcast’s NBCUniversal, where he led projects across the broadcast and cable networks, advertising, digital and the film studio as part of the Corporate Strategy group.

Previously, Rob held a range of roles with the successful media technology start-ups BNI Video (acquired by Cisco) and VUDU (acquired by Walmart). Earlier in his career, Rob oversaw Corporate Development for Metro-Goldwyn-Mayer (MGM) Studios and was an investment professional with Goldman Sachs and TPG Capital. 

Rob is a frequent speaker at industry conferences. He was selected to MCN’s 40 under 40 list in 2015.  He earned an MBA from the Stanford Graduate School of Business as an Arjay Miller Scholar, and holds a BA from Princeton University.