As Senior Vice President of Marketing, Katie Soo is responsible for overseeing marketing, business intelligence, and communications across the Warner Brothers Digital Networks (WBDN) portfolio, developing and launching initiatives that strengthen relationships with consumers. Soo plays a key role in building new brands and businesses, exploring opportunities to harness innovations that change the way consumers experience content.
Prior, Soo was the Vice President of Consumer Marketing at Fullscreen Media, overseeing Originals and Content Marketing, Social, and PR. Before that, she was Head of Digital & Social at Hulu where she led efforts to innovate, create and scale the digital vision across Brand, Originals, Content, and Product. Prior to Hulu, Soo was an early hire at Dollar Shave Club where she served as Head of Social and built the startup’s marketing roadmap from the ground up. Soo is still actively involved in startups, serving both as an advisor and mentor to a handful of companies and has been recognized for her work in both creative storytelling and digital products.