Boyd McDonnell is the founder and CEO of 21 South Music, a full-service music production company, based in Los Angeles. 21 South Music provides custom composition, theme songs and original music for a wide range of content, across TV and digital platforms. In just over 2 years, the company has established partnerships with premier production companies, broadcasters and networks, and has provided original music for over 50 television series.
Prior to founding 21 South Music, Boyd led development, programming and distribution initiatives for multiple production and distribution companies. He has consulted for companies including NBCU, where he helped develop and launch the Sunday TODAY Show, Sunday TODAY with Willie Geist, and The Recording Academy, producing digital content leading up to the Grammy Awards.