• www.digitalmediawire.com

MUSIC: Expanding Music Festivals Through Live Streaming: Connecting Brands With Viewers Around The World

February 04, 2019
3:30 PM - 4:00 PM
Malibu/Santa Monica 
Live video is no longer a secondary part of music festivals. It’s become an essential part of the marketability of the event and an additional revenue center as it opens up new inventory for brands to capitalize on to a worldwide audience. This panel will discuss how festivals and their partners are creating experiences where viewers can connect with fellow audience members and truly feel part of the event - while brands can engage the digital audience without being overly intrusive.