Everywhere you look, brands have found a way to utilize music to sonically enhance the connection to their customers. Whether it’s through live music, brand ambassadors, using the artist's likeness, or through activations, these partnerships are here to stay. What are the challenges of short- or long-term deals, what are the opportunities, and in what areas does the future hold?
PANELISTS:
Samantha Fernandez, Senior Director, AEG Global Partnerships
Tracy Pendleton, Entertainment Marketing, Puma
Jeannette Perez, President of Global Synch & Brand Partnerships, Kobalt Music
Toni Wallace, Head of Music Brand Partnerships, United Talent Agency (UTA)
MODERATOR : Georgette Bivins Director of Licensing and Brand Partnership, A&R, 411 Music Group
PANELISTS:
Samantha Fernandez, Senior Director, AEG Global Partnerships
Tracy Pendleton, Entertainment Marketing, Puma
Jeannette Perez, President of Global Synch & Brand Partnerships, Kobalt Music
Toni Wallace, Head of Music Brand Partnerships, United Talent Agency (UTA)
MODERATOR : Georgette Bivins Director of Licensing and Brand Partnership, A&R, 411 Music Group
