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MUSIC: Brands & Music

February 05, 2019
4:00 PM - 4:30 PM
Malibu/Santa Monica 
Everywhere you look, brands have found a way to utilize music to sonically enhance the connection to their customers. Whether it’s through live music, brand ambassadors, using the artist's likeness, or through activations, these partnerships are here to stay. What are the challenges of short- or long-term deals, what are the opportunities, and in what areas does the future hold?   

Samantha Fernandez, Senior Director Global Partnerships, AEG


Samantha Fernandez
Senior Director Global Partnerships,