Immersive content formats like 360° VR, AR, and 3D have added a powerful new tool to entertainment marketing. As studios look to better engage their audiences and drive ticket sales, immersive marketing has emerged as a proven way to combine innovative brand storytelling and scaled distribution. This panel of experts in marketing and immersive media will discuss creating and distributing immersive ad campaigns for entertainment. How are studios marketing their films using new and innovative formats? What kind of results are they seeing? What are the top best practices for marketing in 360° VR/AR/3D?
SPEAKER:
Sarah Bachman, SVP, Digital Experiences Lead, Herizon Media
Emily Rosen, Associate Creative Director, BBH LA
Jason Steinberg, Managing Partner, Pretty Big Monster
MODERATOR : Michael Rucker, COO and Co-Founder, OmniVirt
SPEAKER:
Sarah Bachman, SVP, Digital Experiences Lead, Herizon Media
Emily Rosen, Associate Creative Director, BBH LA
Jason Steinberg, Managing Partner, Pretty Big Monster
MODERATOR : Michael Rucker, COO and Co-Founder, OmniVirt
