Experiential is key a component of brand marketing today. This panel will discuss the types of experiences that are drawing audiences and fans and the marriage of the digital and physical to create measurable engagement before and after the event.
PANELISTS:
Karen Morgan, Cofounder & Creative Director, Soma Innovation Lab
Johanna Salazar, EP & Head of Content, Strategy and Production, Two Goats
Chris Sumner, Senior Vice President, Business Development & Strategy, Refinery29
MODERATOR: Karen Allen, President, Karen Allen Consulting
PANELISTS:
Karen Morgan, Cofounder & Creative Director, Soma Innovation Lab
Johanna Salazar, EP & Head of Content, Strategy and Production, Two Goats
Chris Sumner, Senior Vice President, Business Development & Strategy, Refinery29
MODERATOR: Karen Allen, President, Karen Allen Consulting
