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BRANDS/ADVERTISING: What’s Next In Experiential Marketing

February 05, 2019
4:00 PM - 4:30 PM
Promenade
Experiential is key a component of brand marketing today. This panel will discuss the types of experiences that are drawing audiences and fans and the marriage of the digital and physical to create measurable engagement before and after the event.   

PANELISTS
:
Karen Morgan, Cofounder & Creative Director, Soma Innovation Lab
Johanna Salazar, EP & Head of Content, Strategy and Production, Two Goats
Chris Sumner, Senior Vice President, Business Development & Strategy, Refinery29
MODERATOR: Karen Allen, President, Karen Allen Consulting 

PANELISTS

Karen Morgan
Cofounder & Creative Director, 
Soma Innovation Lab
Johanna Salazar
EP & Head of Content, Strategy and Production,
Two Goats 
Christopher Sumner
Vice President, Business Development & Strategy, Refinery29
Karen Allen
President,
Karen Allen Consulting