Passionflix Founder, TOSCA MUSK, is a multi-award winning filmmaker known for her directing, producing, writing, executive producing of feature films and leading-edge content. In 2017, Musk co-founded Passionflix, the premium streaming entertainment platform that produces and distributes empowering, fun and passionate movies for audiences of all ages.
Recently featured in WWD and TechCrunch, Tosca Musk launched her career at Alliance-Atlantis, Canada’s largest producer and distributor of feature films, becoming the Director of Development at Sela Ward’s Magnolia Films. She then moved into production, as Los Angeles Segment Producer for TV Times, and subsequently stepped into her debut directing role with the feature film Puzzled. This marked the beginning of over 20 feature films, television movies, and web content.
Her television movie, Holiday Engagement, provided Hallmark Channel with it’s highest-rated Sunday night movie in the network’s history, and her family feature, Simple Things, garnered nine awards, including three “Best Picture” Awards, and “Audience” Award. Musk’s web series, Tiki Bar TV, was used by Steve Jobs to promote the iPod with Video in his 2005 Keynote speech and held the ranking of #1 downloaded video on iTunes for over 3 months. It is still considered to be a pioneer of web series.
A true believer in the motto, that with focus and determination, an individual can create the opportunities they want, Tosca mastered the craft of feature film producing, honed the art of motion picture directing and now has added the digital chalice, building a dynamic, new platform (Passionflix) that delivers empowering, inspiring and entertaining content to the world - with an express focus on the romance community.
A mother of three-year-old twins, and like her mother, Maye Musk, a passionate advocate for women’s empowerment, Tosca Musk actively supports the Kitchen Community, founded by her brother Kimbal Musk, the ongoing work of her brother Elon Musk, and the Cystic Fibrosis Foundation.