Vice President and General Manager of Digital, Good Morning America
Terry Hurlbutt was named Vice President and General Manager of Digital for “Good Morning America” in July 2017. In this position she leads the No. 1 morning show’s rapid digital expansion, including content creation, distribution and identifying new opportunities to expand audience reach.
Prior to this role, Hurlbutt served as Director of Audience Development since 2015 where she launched the first audience development team at ABC News. She instituted a data-driven focus on content and distribution decisions that impact news alerts, live-streaming, mobile-first programming best practices and new initiatives including Google AMP, Facebook Instant Articles and Facebook Live. During her tenure Hurlbutt led the team in increasing video viewership across ABC News social platforms by an astonishing 400%.
In addition to her work at ABC News, Hurlbutt was responsible for audience development strategies across the Disney l ABC Television Group’s brand portfolio, including ABC Entertainment, Freeform and Disney Channel.
Hurlbutt joined ABC News from Google and YouTube, where she co-led North America partnerships for the launch of YouTube Kids, led the lifestyle vertical for the first wave of YouTube Originals, and managed strategy for media partnerships across Google.
She is a graduate of Stanford University and received her MBA from UCLA.