Executive Director of Digital Media & Innovation, Minnesota Vikings
Scott Kegley is in his second season with the Minnesota Vikings. As the Executive Director, Digital & Innovation, Kegley oversees all aspects of digital media, social media, mobile strategy and online content. Under Kegley’s leadership, the team has created several innovative campaigns such as Vinekings and The V.I.G. (Vikings Instagram Group). With a unique approach to digital storytelling, the Vikings consistently rank in the top quartile in content consumption amongst NFL teams. The Vikings new mobile app has been featured in the “top free sports apps” on iTunes, and is a pillar of the team’s digital ticketing and fan experience initiatives at U.S. Bank Stadium. Prior to joining the Vikings, Kegley spent nine seasons with the San Francisco 49ers as the head of their social and digital team. A three-time Webby Award Honoree, Kegley was named to Brand Innovator’s 40 Under 40 West in 2015. He’s originally from Sacramento, California and graduated from the University of Southern California.