Anathea Ruys is SVP, Managing Director of Carat's Los Angeles office. In her role, she is responsible for the success of Carat’s client partnerships by fostering its current relationships as well as establishing new ones. Ruys has over 20 years experience leading teams in media, advertising and content agencies, building strong collaboration between clients and their agency partners. She has worked across a range of categories including FMCG, entertainment, telco, beverages and retail in local and regional roles across Asia Pacific. Most recently, she was the head of Fuse, the branded content, sponsorship and ideation division of Omnicom Media Group Asia Pacific. Prior to Omnicom Media Group, Ruys was Managing Director of Mindshare, Melbourne. Earlier in her career she was the Managing Director at Clemenger Harvie Edge, Melbourne and also served a ten year stint at Spark Activate, where she grew the agency from a small boutique PR agency into one of New Zealand’s leading activation agencies.