KENNETH HERTZ is a Senior Partner in the Los Angeles law firm of Hertz Lichtenstein & Young LLP. Ken and his partners specialize in representing talent and new media companies in the sports and entertainment industries. The firm's clients include Will Smith, Gwen Stefani, Calvin Harris, Idris Elba, The Black Eyed Peas, will.i.am, Sir Ken Robinson, Keith Richards, Herbie Hancock, Jason Mraz, David Blaine, Shaun White, Jamie Oliver, and Annie Leibovitz.
Ken is also a principal in memBrain - an entertainment marketing and strategy consulting firm. memBrain's clients include Hasbro, McDonald's, and Logitech.
Ken is a frequent speaker and commentator on the subjects of entertainment, marketing and convergence; is often quoted in the New York Times, Los Angeles Times, and Wall Street Journal; has appeared on CNBC's monthly newsmagazine "Business Nation;" has been an instructor at UCLA's Anderson Graduate School of Management, and an adjunct professor of law at USC.