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Sessions Info

February 06, 2018
12:15 PM- 12:45 PM

Jennifer Sullivan

memBrain LLC
Jennifer Sullivan is an award-winning brand visionary with 15+ years of experience developing integrated marketing programs, brand strategy, licensing, music, digital technologies, retail promotions, and high-impact entertainment marketing programs on behalf of leading manufacturers, retailers, and brands.

Jennifer began her career in marketing by spending nearly a decade developing entertainment-based high impact promotions for leading brands and retailers including McDonald's, Burger King, Kellogg's, Vivendi Universal Games, Kraft Foods, Hallmark, and Toys "R" Us.

In 2008, Jennifer pivoted into global brand management, co-founding a licensing agency representing top art, music and lifestyle brands including Paul Frank Industries. Jennifer's work on Paul Frank resulted in the procurement of 85 licensees in 18 months, placement in several major retailers (including 1,500 Target stores) throughout the United States, and two (2) LIMA Licensing Excellence Awards in 2010.

Jennifer became president of Los Angeles-based brand consultancy memBrain in November 2010, where she has led a wide range of marketing programs for global brands including Hasbro, Intel, Logitech, Wolverine Worldwide (Keds, Sperry), McDonald’s, MillerCoors, ASUS, and other leading brands. While at memBrain, Jennifer also led the development of licensing programs for celebrities and lifestyle brands including Demi Lovato, will.i.am (with Coca-Cola), artist Kenny Scharf, Iron Chef, Emily the Strange, and Moomin. 

In 2012, Jennifer founded and continues to serve as the Editor-in-Chief of memBrain's monthly music magazine, "The STORM Report," tracking up and coming music artists with distribution to thousands of global brand executives, creative agencies, music industry insiders, and other new music enthusiasts. 

Jennifer presented a TEDx talk entitled "Frictionology" in 2013 at Chapman University and has since appeared at conferences throughout the world, speaking on topics related to entertainment, licensing, music marketing, retail innovation, brand partnerships, and personal branding. 

In 2016, Jennifer was honored with a T.J. Martell Foundation's "Women of Influence" Award for her achievements in business and the music industry. She is currently a member of Women in Toys and Women in Technology International as well as the West Coast Advisory Board of Dress for Success Worldwide. As of 2017, Jennifer joined the Leadership Board of the Toy Industry Association's PlayCon 2018 event in San Francisco. Beginning in 2018, Jennifer will also serve on the T.J. Martell Foundation’s West Coast Board of Governors.