Alex Morrison serves as President, Grey West, overseeing the agency's Los Angeles and San Francisco offices. In this role, Alex leads the overall vision, culture, and growth of the agency on the west coast as a newly unified region.
Before joining Grey, he served as VP Managing Director, Content Studio at R/GA, where he ran R/GA’s content discipline globally, delivering an integrated model for the agency across its global network, including New York, Los Angeles, London, Chicago, Buenos Aires, São Paulo, Shanghai, Singapore, and Sydney.
Prior to R/GA, Alex served as SVP, Director of Digital Marketing at Grey Group, where he drove significant digital business growth while championing the strategic integration of digital offerings across Grey’s North American client roster.
Alex also spent four years as Partner & EVP at AgencyNet, where he opened the agency’s New York office, and previously was the co-founder of a New York-based digital content start up. He holds his MBA from Columbia Business School and lives in Los Angeles with his wife and daughter.