The Age of Consumer-First Marketing: Bridging Content and Commerce

Content is one of the most powerful drivers of brand experiences, whereby marketers become storytellers, compelling consumers to not only listen and learn, but to also engage. And just as content consumption has evolved, so has consumer purchasing behavior. In an always-connected mobile ecosystem, consumers are making more informed purchase decisions through both digital and physical showrooming. We will explore the how these new tools are informing content creation, reshaping media planning, and ultimately drive sales for brands and retailers.

PANELISTS:
Leslie Emmons Burthey, VP of Marketing, FabFitFun
Emily Clock, Consultant - Licensing & Entertainment, ZAPPAR
Jeff Kuprycz, Senior Director, Fullscreen Live 
MODERATOR: Jennifer Sullivan, President, memBrain LLC