• www.digitalmediawire.com

How Experiential Marketing is Changing with Immersive Applications

February 06, 2018
11:45 AM - 12:15 PM
Santa Monica / Malibu
Games-advertising veteran Julie Shumaker will explain how the historical definition of experiential marketing - low-reach, high-immersive experiences - is changing with VR/AR applications. The presentation will discuss Unity's partnership with Lionsgate for a first-of-its-kind virtual reality (VR) advertisement for the theatrical release of Jigsaw, the most recent film in the blockbuster Saw horror franchise. Built on Unity, the new Jigsaw Virtual Room interactive ad format is created within the Interactive Advertising Bureau (IAB) emerging ad experience guidelines and will surface in VR apps made with Unity.

Julie Shumaker, Vice President, Business Development of Advertising, Unity Technologies


Vice President, Business Development of Advertising, Unity Technologies