Rob Hayes was named to the newly created position of Executive Vice President Digital, NBC Entertainment, in May 2012. Hayes is responsible for the operations and P&L for NBC Entertainment’s digital initiatives including broadband, mobile and VOD. Responsibilities include overall day to day management of NBC network’s digital business development & strategy, product, technology, production, editorial, multi-platform content creation, digital marketing, social and creative. Hayes oversees the network’s management on 3rd parties including YouTube, Facebook, Twitter, Google, Instagram among others. NBC properties include The Voice, Tonight Show Starring Jimmy Fallon, SNL, The Blacklist, etc.
Prior to NBC, Hayes was the COO of Iconic which launched JayZ’s YouTube Channels; “Life & Times”, and “Uno, Dos, Tres”. Prior to that, Hayes made his impact at Showtime Networks Inc. where he oversaw all things digital for the premium network, developing robust multi-platform identities for such critically acclaimed shows as “Dexter,” “Weeds,” “Nurse Jackie,” “Californication” and “The Tudors. ” Under Hayes’ leadership, Showtime broke new ground in developing a digital business strategy that included the first distribution deals for premium television with iTunes, Amazon and Netflix, among others. During his tenure, the network enjoyed its greatest growth spurt from 12 million to more than 18 million subscribers.
Under his leadership, NBC has been nominated for several Primetime Emmys and won in 2014 for Outstanding Interactive Program for Tonight Show Starring Jimmy Fallon. In 2016, Hayes was the Lucy Hood Digerati Award recipient from the Academy of Television Arts & Sciences, which honors individuals who have made an extraordinary contribution to the interactive and digital media communities, and to the Academy itself. In addition, Hayes has received numerous industry awards, including a Primetime Emmy for Outstanding Achievement in Engineering Development for Showtime Sports Interactive; iMedia Visionary Marketer of the Year Award; and CTAM and Promax Awards. His speaking engagements include CNBC, NPR, NAMIC, Consumer Electronic Show (CES), Jupiter Media Metrix, Promax/BDA, Variety, Digital Hollywood and Streaming Media West.