Peter Moore is a British-American business executive. He is known for his former positions as Senior VP of Global Sports Marketing at Reebok, President of Sega of America, and Corporate Vice-President of Microsoft's Interactive Entertainment Business division, overseeing the Xbox and Xbox 360 game consoles. From 2007 to 2011, he was head of Electronic Arts' EA Sports game division. In 2012, he was appointed COO of Electronic Arts. He resigned from EA in February 2017 to become CEO of Liverpool Football Club. It was announced in July 2020 that Moore would be leaving Liverpool at the end of August that year, having completed his three-year tenure with the club.