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Kristin Patrick
Patrick has extensive experience in developing engaging omnichannel retail experiences and repositioning brands operating in industries including beauty, fashion and consumer goods. She joins Claire’s from PepsiCo, where she served as global CMO, a role in which she led marketing efforts for the company’s billion-dollar brand portfolio.

Prior to PepsiCo, the executive worked as chief marketing officer at Playboy Enterprises and as EVP of brand strategy at William Morris Endeavor, where she relaunched the Polaroid brand, appointing Lady Gaga as its creative director.

Her previous experience also includes leadership roles at NBC Universal, The Walt Disney Company, Revlon, Gap Inc., Liz Claiborne and Calvin Klein. At Gap, where she served as VP for strategy and innovation, she kicked off the company’s (RED) campaign.