As Chief Digital Officer of Bunim/Murray Productions (BMP), John P. Roberts focuses on increasing the company’s original digital productions, including multi-platform and programming for the web, mobile devices and other alternative distribution platforms. He also oversees business and investment opportunities relevant to BMP’s digital initiatives.
Most recent projects include docu-series Chachi’s World (go90), following dance influencer Chachi Gonzales, and Machinima’s animated series Happy Wheels (go90), based on the hit online video game of the same name.
Roberts previously served as Senior Vice President of Digital Media and Commercial Ventures at Endemol North America, where he was responsible for developing new digital and commercial business opportunities oversaw original digital productions, interactive television, social games and mobile apps.
Prior to Endemol, Roberts served at Senior Vice President of Digital Content and Cross-Platform Entertainment at Discovery Family. His extensive media industry knowledge stems from his work with numerous companies including Lucasfilm LTD, GSN, Vulcan Programming, Universal Studios and News Corp, where he established FOX’s first-ever Internet presence, Fox.com. He was also on the launch team of FOX’s first cable network, FX.
Roberts is a four-time Emmy Award nominee in interactive television and recipient of the ITV Leadership Award from ITVT. He is also a board member of the Producer’s Guild New Media Council and an active member of the Academy of Television Arts & Sciences.