Joel T. Jordan is the Founder of Synchtank, a Brooklyn and London based software company that creates powerful cloud software to help rights holders maximize revenue, improve catalog management, and efficiently organize marketing, licensing and sales processes.
Synchtank has hundreds of clients across 5 continents, from top music publishers and record labels, to composers and producers, distributors, managers, advertising agencies, film and TV production companies, broadcast networks, and more, supporting some of the best-known catalogs and largest brands in the world.
Over 25 years ago, Joel started well-known punk and hardcore label, Watermark, with his identical twin brother, Jason, releasing 7″ records out of his parents’ South Jersey basement. This later developed into a diversified master catalog and a prolific joint venture publishing company with Rykomusic. Today he continues to enthusiastically sign new artists to this publishing catalog, and runs his popular digital and vinyl-only indie labels, The Savant Guard and Warmth.
Joel still firmly sticks to the DIY ethos of his early years by enabling content creators and rights owners to be entirely self-reliant in the management, marketing, licensing and exploitation of their catalogs.
Clients include Sony Pictures, 20th Century Fox, BT Sport, Music Sales, INgrooves, Silva Screen, Sub Pop, Ghostly, Adult Swim, Red Bull Media House, Cutting Edge, Hitcher, Naxos, mcgarrybowen, peermusic, Format, Position Music, Cuesongs, Imagem, and many others.
Steve holds a bachelor’s degree from University of California at Los Angeles and an MBA from University of California at Berkeley.