Director, Digital & CRM Product Solutions, Warner Music Group
Itay Rahat currently oversees Digital & CRM Global Product Management at Warner Music Group, driving the consumer database platforms strategy and solutions. Itay works with WMG label teams developing new artists, as well as managing music consumption, audience development and marketing technology for some of the biggest brands in music, guiding the mission to leverage data and technology in order to deliver in a personalized way more music to more fans than ever before. Itay serves on the Advisory Board of MediaPost Marketing Summits and a juror at the Creative Media Awards 2017. He is also the winner of the IMA’s Impact Awards and a Silver Award winner at the Summit Marketing Effectiveness Awards 2016. Speaking engagements include MEIEA Conference, MediaPost’s Cross-Channel Marketing Summit, Email Insider Summit, Programmatic Insider Summit, Berklee College of Music & Salesforce Connections Conference Previous to his current role at Warner, Itay led the Marketing Services at Artist Arena, a Direct to Consumer subsidiary of WMG specializing in artist presales, VIP concert offers and fan club sites. Itay holds a Dual B.Mus of Contemporary Writing & Production as well as Music Business & Management from Berklee College of Music in Boston.