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Sessions Info

10:45 AM - 11:15 AM
Bayview Ballroom

Amy Elkins

SVP Media and Marketing Innovation,
STX Entertainment, Motion Picture Group

Running Media and Marketing Innovation for STX Entertainment, Amy Elkins built her successful reputation around a unique combination of studio, media agency and entrepreneurial experience. Elkins has accrued an impressive digital marketing and innovation expertise, most recently she served as Managing Partner of Mindshare, a global media planning and buying agency, where she led the digital business for Lionsgate, overseeing such highly innovative campaigns as Hunger Games: Catching Fire, and Divergent. Prior to that, Elkins ran digital media planning and buying at MEC on behalf of Paramount Pictures and DreamWorks Animation handling such box office successes as Transformers 4, Super 8, Mission Impossible: Ghost Protocol, Paranormal Activity 3, Madagascar 3 among others. Elkins gained her studio experience during an 11-year tenure as SVP Theatrical Marketing at MGM/UA. During her time at the company, she was integral to managing brand marketing strategy, promotions and interactive for a wide range of films including Rocky Balboa, Valkyrie, the James Bond, Legally Blonde, Barbershop, and The Pink Panther movie franchises, among many others.