Peter Moore Chief Operating Officer, Electronic Arts
Peter Moore is Chief Operating Officer of Electronic Arts, providing strategic leadership for all global operations that enable EA to bring products to market via retail and digital direct-to-consumer channels, including publishing, sales, media, central development and channel management. Mr. Moore also oversees EA’s global marketing organization consisting of product marketing, acquisition and digital marketing, global advertising and marketing analytics, all of which ensure EA’s games reach and connect with consumer audiences worldwide.
Mr. Moore has more than 30 years of experience in gaming, entertainment and consumer products. From September 2007 to August 2011, he held the position of President of EA SPORTS, leading one of the most recognized brands in sports and entertainment. During his tenure, EA SPORTS delivered some of the top-selling sports video games of the current console generation from franchises including FIFA, Madden NFL, NCAA Football and NHL. Mr. Moore’s leadership was also instrumental in the expansion of digital game experiences from EA SPORTS, extending console games through downloadable content as well as bringing EA SPORTS franchises to new gaming platforms including social media and mobile devices.
Prior to joining EA, Mr. Moore was Corporate Vice President of the Interactive Entertainment Business of Microsoft Corp., where he was responsible for leading both the Xbox® and Games for Windows® businesses, driving games development at Microsoft® Game Studios, as well as cultivating relationships with third-party game publishers and developers around the world. Before joining Microsoft, Mr. Moore was President and COO of SEGA of America, where he was responsible for overseeing SEGA’s videogame business in North America. Prior to his role at SEGA, Mr. Moore was Senior Vice President of marketing at Reebok International Ltd.
Mr. Moore holds a bachelor’s degree from Keele University, United Kingdom, and a master’s degree from California State University, Long Beach.