Guru partners with cultural institutions (museums, zoos, aquariums, etc) to enhance the visitor experience through location aware mobile apps, cutting edge AR/VR technology and riveting content. Not only we do we help our partners provide more exciting and memorable experiences for guests, Guru acts as a business enhancement tool through data collection and analysis which is used for everything from planning exhibits, creating target markets for campaigns to increasing merchandise sales and donation. Guru charges nothing upfront, eliminating a major barrier to entry in our space and instead taking $1 per visitor to the institution (paid by the institution). This MRR model has been embraced by the cash strapped institutions Guru services and Guru has already secured 6, 5-year contracts within 12 months of launching our product.