SVP Digital, Red Bull Media House North America
Lukas Cudrigh is a seasoned Internet business and technology executive dedicated to creating groundbreaking digital product, media and marketing solutions for leading global companies. As SVP of Digital for Red Bull Media House North America, Lukas is responsible for building and running the company’s digital video, music and gaming properties, such as its digital television service Red Bull TV, its highly successful YouTube channel, the innovative Red Bull Sound Select music artist development program and a rapidly growing eSports business.
Lukas also leads the company’s digital marketing initiatives, driving the creation of engaging media, entertainment, gaming and brand experiences across multiple screens, such as the Red Bull Stratos live web broadcast, which was one of the world’s most viewed and shared online events in history and earned the company a National Sports Emmy for Outstanding New Approaches in Sports Event Coverage.
Before joining Red Bull Media House in 2012, Lukas spent eight years at Microsoft, where he held a number of senior roles within the Developer & Platform Evangelism division. Prior to joining Microsoft in 2004, Lukas co-founded and was Managing Director of a Los Angeles–based technology startup offering advanced online investment management solutions to a global client base. Previously, he spent eight years as a business and technology executive at URS Corporation (now AECOM), building the company’s Internet application practice while delivering highly customized software, media and marketing solutions to clients in the financial services, media and entertainment industries. He started his career as a technology and business strategy consultant in Germany and Austria.
Lukas has published numerous articles and white papers, is a frequent speaker at conferences and serves as advisor to media and technology companies in Los Angeles and Silicon Valley. He holds a degree in mechanical engineering and is a dual citizen of Austria and the United States.