Andi Frieder is a pioneering digital sales and marketing leader with 14+ years expertise in bringing global strategy, content and platform innovations to brands. Andi's work can be seen across the entertainment industry through enduring partnerships with the most influential media companies. At Spotify she is currently the Global Head of Industry, Entertainment Vertical, developing the comprehensive voice and streaming strategies with marketers for the music giant. In Andi's 7 year tenure with Spotify she has launched Spotify's West Coast sales operation and built sustaining solutions across their suite of marketing products. Andi is a founding member of the Global Vertical business at Spotify, further refining the platform's ability to drive meaningful business outcomes for the world's largest brands. Prior to Spotify, Andi held Sr. sales roles at Viacom and Alloy Media, winning the Viacom President's award for outstanding performance in 2010. Frieder holds a B.A. in English Literature from UC Berkeley along with a degree in executive business education from UCLA Anderson School of Management and a graduate certificate in the principles of editing from Harvard University. She is an LA native, not surprisingly a lifelong entertainment junkie and resides in the lovely, yet toasty, San Fernando valley with her husband and two boys.