Director, Music for Brands & Advertising, Sony Music
Kristin Genovese is Sony's west coast Director of Music for Brands and Advertising, working across the expansive label group to secure sync placements for both frontline and catalog in commercials worldwide. As part of Sony Music's SyncShop, Kristin is the liaison between the agencies and the artists, garnering deals with brands like Apple, Google, Hyundai and more. Before landing at Sony and focusing on Advertising specifically, this Ex-New Yorker moved west 4 years ago to help Downtown Music Publishing open their Los Angeles office, where she pitched their boutique one-stop catalog for syncs across all media. Formerly a music supervisor at MTV and VICE in NYC, Kristin has a decade of experience on both the buying and selling side of the sync industry.