• www.digitalmediawire.com

Sessions Info

February 5, 2018
12:15 PM - 12:45 PM
Malibu / Santa Monica

Franco De Cesare

Director of Global Console & Online Gaming,
Facebook

Franco De Cesare is currently the Director of Global Console & Online Gaming at Facebook.

Prior to joining Facebook, Franco was the Sr. Director of Platform Marketing at PlayStation, where he was responsible for Brand Marketing, Product Planning and Portfolio Management for the PlayStation 4 Platform. While there, he led a go-to-market strategy and execution, for the PlayStation 4 launch in North America, the most successful console launch in history, which brought the PlayStation brand back to #1 position in Gaming.

Franco is a veteran marketer, having held senior positions at a number of well-known brands across the Entertainment, Gaming and CPG industries—including CMO of EuropaCorp; SVP of Marketing at 20thCentury Fox; Head of International Marketing at DreamWorks Animation; European Marketing Director for Nintendo; and International Brand Manager at Unilever.

Franco sits on the Board of Governors for PromaxGAMES, and holds an MBA in Economics from Sapienza University of Rome, from which he graduated Summa Cum Laude.